We have early mover advantage in a high growth market. Plant based products are predicted to grow by 11.9% per year, and we have already demonstrated a successful go-to-market strategy.
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Product, Market Share, Growth Opportunities
Vision Food Innovations has used experience and innovation to develop delicious and nutritious baked goods that include superfoods. Under the hero brand Nature’s Flair we have gained significant traction in the plant based food market.
Market Opportunity
The plant based market grew at 27% per year (US CAGR) 2017 – 2019. The market is expected to continue to grow at a CAGR of 11.9% from 2020 to 2027 to reach $74.2 billion by 2027, $161.9 Billion globally. By offering added nutrition through superfoods and making a delicious product, Vision is going after the whole market, not just the plant based market.
There is strong 7% ($420 M) annual growth in sweet baked good snack segment from the current $6 B with buyer’s behaviour tilting towards alternative health and plant-based products (AC Nielson)
Business Model
The technology to use superfoods and novel ingredients to ensure the products taste delicious and are nutritious can be used in many other product lines, including cup cakes, brownies and even nutritious dog treats.
Efficiencies
Traction
Founded in May 2020, we secured a 20,000sq ft facility in Georgetown, Ontario in September 2020. In the same month we undertook detailed market research to truly understand the marketplace. By Q1 2021, we had completed the construction of the facility and started production.
Working with our partners we have secured orders for Metro Inc., Sobeys Inc. and Whole Foods Market to name a few. Building on the traction, we are continuously adding new partners and expanding across Canada.
Upcoming Events
ANTAD 2025 Trade Mission & Exhibition – Join Us in Mexico! 🇲🇽✨
We’re excited to be part of ANTAD 2025 this March! Visit the Canadian Pavilion at Booth #1050 to
explore our innovative plant-based offerings.
📅 March 25-27, 2025
📍 EXPO GUADALAJARA, Stand #1050,
🔗 Learn more: ANTAD 2025 Event Details
Don’t miss this opportunity to network, gain insights, and be part of a movement shaping the future of food.
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IDDBA 2025
Vision Food Innovations Inc. is excited to announce our participation in IDDBA 2025! Visit us at Booth #4003 to explore our latest innovative plant-based bakery solutions and connect with our team.
📅 June 1 – 3, 2025
📍 Ernest N. Morial Convention Center – New Orleans, LA
We look forward to meeting industry professionals, sharing our passion for better-for-you baked goods, and showcasing what makes Vision Food Innovations a leader in plant-based innovation. See you in New Orleans!
Board of Directors
I’ll be happy to respond to your questions
Vineet Jain
President & CEO
B,Sc (Agriculture), MS (Food Science Tech), MBA (Ivey School)
Vineet is a bakery Industry veteran and has held many senior and executive position in companies such as Weston Bakeries, Bakerhaus, Fiera Foods, etc. He has a strong industry relationship and good knowledge of business.
Ashish Mehta
Chief Marketing & Strategy Officer
B.Eng, MBA
Ashish brings strong experience in strategy, marketing and system and has held many leadership roles at firms including Deloitte, PwC and Accenture.
Manish Jain
Chief Financial Officer
CPA
CPA, and a finance professional with more than 20 years in a diverse range of industry (manufacturing, IT and professional services). Areas of expertise include strategic planning, risk management and financial system design.
Diane Martin
Chief Admin Officer
CFO, Industrial Manufacturing Company
Diane has over 20 years of leadership and business operations experience in a management fabrication company.
Tom Gunter
Independent Board Director
Tom has held senior leadership positions with ConAgra Foods, PepsiCo/Frito-Lay, Molson Coors and Fiera Foods over the course of a successful 35-year career in the food and consumer packaged goods industries.
Independent
Board
We’re ready to scale.
News
Latest News & Awards
Grant’s Desi Achiever – A Recipe For Change
The Jains are a small but influential community – so influential that most restaurants in India and most Indian restaurants in Canada offer a vegetarian no-onion, no-garlic Jain menu. But to launch...
Vision Food Innovations Announces New Distributor, Expanding Sales Network
Source: GEORGETOWN, Ontario, Jan. 25, 2022 (GLOBE NEWSWIRE) Featured Article: Financial Post Vision Food Innovations (“the Company”) is pleased to announce the expansion of its distribution network...
Vision Food Innovations Announces New Revenue Line
Featured Article - YahooFinance Georgetown, ON January 13, 2022 – Vision Food Innovations (“the Company”) is thrilled to announce it is adding additional revenue streams. The Company’s hero brand...
Nature’s Flair
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Contact
114 Armstrong Ave Georgetown, ON L7G 4S2
info@visionbakeries.com
