We have early mover advantage in a high growth market. Plant based products are predicted to grow by 11.9% per year, and we have already demonstrated a successful go-to-market strategy.

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Product, Market Share, Growth Opportunities

Vision Food Innovations has used experience and innovation to develop delicious and nutritious baked goods that include superfoods. Under the hero brand Nature’s Flair we have gained significant traction in the plant based food market.

Market Opportunity

The plant based market grew at 27% per year (US CAGR) 2017 – 2019. The market is expected to continue to grow at a CAGR of 11.9% from 2020 to 2027 to reach $74.2 billion by 2027, $161.9 Billion globally. By offering added nutrition through superfoods and making a delicious product, Vision is going after the whole market, not just the plant based market.

There is strong 7% ($420 M) annual growth in sweet baked good snack segment from the current $6 B with buyer’s behaviour tilting towards alternative health and plant-based products (AC Nielson)

Business Model

Initial sales into the retail take home bakery market. 80% of sweet bakery good buyer’s purchase muffins. We’ve partnered with experienced brokers to secure listings in larger retailers and developed local delivery to go direct to consumer.

The technology to use superfoods and novel ingredients to ensure the products taste delicious and are nutritious can be used in many other product lines, including cup cakes, brownies and even nutritious dog treats.

Efficiencies

Vision has its own facility that is able to produce 600,000 muffins a month. The company can scale through automation and expanding into the next door unit. We have the ability to meet the rapidly expanding demand from the market.

Traction

Founded in May 2020, we secured a 20,000sq ft facility in Georgetown, Ontario in September 2020. In the same month we undertook detailed market research to truly understand the marketplace. By Q1 2021, we had completed the construction of the facility and started production.

Working with our partners we have secured orders for Metro Inc., Sobeys Inc. and Whole Foods Market to name a few. Building on the traction, we are continuously adding new partners and expanding across Canada.

Upcoming Event

We are participating in the CHFA NOW, Canada’s largest trade show and conference. We will have the opportunity to present our Plant-Based baked goods, and meet different businesses dedicated to natural, organic & wellness products.

JOIN US LIVE AT CHFA NOW – VANCOUVER CANADA

Vancouver Convention Centre, West Building Booth #2150 on April 1st and 2nd, 2023 at 10AM – 5PM PT

 

Board of Directors

We’d be happy to respond to your questions 

Vineet Jain
President & CEO

B,Sc (Agriculture), MS (Food Science Tech), MBA (Ivey School)

Vineet is a bakery Industry veteran and has held many senior and executive position in companies such as Weston Bakeries, Bakerhaus, etc. He has a strong industry relationship and good knowledge of business.

Ashish Mehta
Chief Marketing & Strategy Officer

B.Eng, MBA

Ashish brings strong experience in strategy, marketing and system and has held many leadership roles at firms including Deloitte, PwC and Accenture.

Manish Jain
Chief Financial Officer

CPA

CPA, and a finance professional with more than 20 years in a diverse range of industry (manufacturing, IT and professional services). Areas of expertise include strategic planning, risk management and financial system design.

Diane Martin
Chief Admin Officer

CFO, Industrial Manufacturing Company

Diane has over 20 years of leadership and business operations experience in a management fabrication company.

Nimish Bodalia
Independent Board Director

Nimish is a Director of ADNiB Assets Management. He has spent more than 30 years in the energy sector globally as an executive leading Projects & Operations Management.

 

Tom Gunter
Independent Board Director

Tom has held senior leadership positions with ConAgra Foods, PepsiCo/Frito-Lay, Molson Coors and Fiera Foods over the course of a successful 35-year career in the food and consumer packaged goods industries.

Independent

Board

Independent

Board

Nimish Bodalia
Independent Board Director

Nimish is a Director of ADNiB Assets Management. He has spent more than 30 years in the energy sector globally as an executive leading Projects & Operations Management.

Tom Gunter
Independent Board Director

Tom has held senior leadership positions with ConAgra Foods, PepsiCo/Frito-Lay, Molson Coors and Fiera Foods over the course of a successful 35-year career in the food and consumer packaged goods industries.

We’re Driving Profitability with Vegan Plant Based Offerings. We’re focused on innovative plant based offerings that are delicious, better for you and don’t cost the earth.

We’re ready to scale.

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114 Armstrong Ave Georgetown, ON L7G 4S2

info@visionbakeries.com

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